How We Increased an Addiction Treatment Facility's Organic Traffic Value From $39K/mo to $124K/mo in 1 Year

Chad DeBolt

Chad DeBolt is the personality behind and founder of Surchability. He’s been heavily involved with online marketing, specifically SEO, for 16 years.

Chapters

Overview

If you are operating a business and looking for a solid SEO strategy that’s both ethical and effective, we’ve got just the thing.

Our Google Concierge Strategy has already proven its worth by boosting organic traffic significantly for almost any type of business.

Using this strategy, we were able to boost organic traffic from 3.8k/mo to 12.5k/mo (a 224% increase) in 12 months for an emerging addiction treatment facility.

These results enabled them to stop wasting money on paid ads and LegitScripts certification because they now owned an asset with real value.

The Google Concierge Strategy:

How to Give Google What It Wants, So You Get What You Want

Most people think Google is in the search engine business, but it’s actually in the reputation business.

Google is obsessed with being the BOSS when it comes to offering the fastest, most relevant, most helpful, and absolute best answers to its users’ search queries.

That’s why it has invested in thousands of algorithm updates to become even more precise in its understanding of search intent and meaning.

The key to our strategy is that we position ourselves as Google’s concierge to help it achieve its own goals.

Here’s how that works…

If we are well-versed in Google’s search algorithm, we can make it practically impossible for Google not to select our web pages as the top search results.

Step 1: Technical & Content Audit

This step is all about laying the right foundation so you don’t screw up before you even start.

The top three issues to consider during this audit are:

  1. Page Speed: Important for user-friendly page results.
  2. Canonical Issues: Ensure URLs are established correctly.
  3. Link Equity Issues: Avoid losing authority to outbound links.

Once your technical audit is complete, it’s time to do a content audit. Here are two possible paths:

  • Work With What You Have: Spruce up existing decent content or add strategic content.
  • Start From Scratch: Conduct competitor gap analysis and consolidate your data.

Step 2: Asset Development

Step number two is about creating an arsenal of content to crush your competition online.

1. Research industry best practices: Identify characteristics of winning content on Google.

2. Advanced schema markup: Go beyond basic schema to align with topical entities.

3. Max out your content: Add multimedia to enhance usability and engagement.

4. Make your content BETTER: Find gaps in existing content to stand out.

Step 3: Promotion Method

Because you’re creating high-quality content, you won’t need a huge budget or aggressive promotion. Start with internal linking, press releases, and syndication to acquire backlinks.

Results

  • 40% increase in brand new, competitive keywords ranking on page one.
  • 224% bump in organic traffic.
  • 219% improvement in organic traffic value.

If you don’t have the time or expertise, we can assist as your “Part-Time SEO Manager” using this strategy to help you grow your business.